Don’t be self conscious, there is no such thing as “making” people give. Ask for a specific amount for a specific purpose, be quiet and wait for their response. Asking in person is always important, but social media and email is another way to engage potential donors, especially if you are part of an active network.
We listened as our acquaintance shared his experience of institutions that report campaign success but don’t have the money needed to implement projects laid out as campaign priorities.
A major benefit of conducting a comprehensive campaign is that it focuses an organization’s energies into one campaign with multiple goals and revenue sources. It reduces confusion amongst prospective donors, allows them to make a one-time decision on how to support your diverse needs, and reduces duplication of efforts on the part of the nonprofit.