The fundraising goal should derive from your building and/or renovation plans. But how do you create a realistic goal? “It could be that a new building will create even more challenges than the ones the organization faces in its current location
Is your executive director – or college president – seeking to leave a legacy by launching a capital campaign? Our question – will she or he launch a campaign or successfully complete the campaign? There is a slight difference, one that usually reveals itself when the books are presented to the incoming executive.
Loyalty to the leader reaches its highest peak when the follower has personally grown through the mentorship of the leader. Why? Because you win people’s heart by helping them grow personally. The impact of Beverly Robertson, outgoing president of the National Civil Rights Museum.
We listened as our acquaintance shared his experience of institutions that report campaign success but don’t have the money needed to implement projects laid out as campaign priorities.
A major benefit of conducting a comprehensive campaign is that it focuses an organization’s energies into one campaign with multiple goals and revenue sources. It reduces confusion amongst prospective donors, allows them to make a one-time decision on how to support your diverse needs, and reduces duplication of efforts on the part of the nonprofit.
To everything there is a season and a time to every purpose under the heavens. Do you know your purpose and season?
“When you are donor-centric, you don’t think in terms of ‘they should give us X; they are really rich’… one of the biggest factors that impede groups from attracting such gifts is their lack of interest or ability to see donors as partners versus a source of funds.”
Transformational donors look closely at your institution’s leadership. “The first things to be satisfied before someone will consider a major investment in your group is a belief in the management of your organization. They want to know such a gift will make a lasting impact, and that means it will be well managed.”
Considering a capital campaign? It’s not fundraising as usual. Learn how to prepare.
Your capital campaign needs more than a case for support: it needs a brand. Learn more from Jennie Winton of Mission Minded.
