Have you thought about branding – or rebranding – your nonprofit, college, or even your business? Is branding about a logo or something deeper? Discussions of branding can quickly turn to logos, colors, web updates and a social media presence. Are those your brand, or are they expressions of your brand? We believe they are
Tag Archives: Marketing
Lean in for leadership in a nonprofit career. Our response to Cherlyn Sandberg’s book “Lean In”.
Your capital campaign needs more than a case for support: it needs a brand. Learn more from Jennie Winton of Mission Minded.
Will a new logo attract a new donors and volunteers? Transform your nonprofit’s relationship to the community? Maybe. If you invest in a logo instead of asking hard organizational questions your logo may not deliver what you want it to. There really are no shortcuts to raising money.
Quantifying economic impact – key to telling your nonprofit story
In the world of Facebook and Twitter we sometimes forget the value of the trusted website. Can’t we say it all in 140 characters? Or a photo? Will the website go the way of the covered wagon? John Kenyon with Nonprofit Technology Network, NTEN (www.nten.org) tells all.
Make sure your nonprofit gets the media attention it deserves. The press won’t come to you, you have to go to them. And you have to go prepared. Learn what you need to do to create visibility for your organization or institution.
It’s a new year and time to advance all those projects put on the shelf in 2009. And time to upgrade your already strong skill set. What’s next? Check out the Development Executive’s Roundtable (DER) meeting on the topic of social networks and fundraising. Everything you need to know for $20 PLUS a delicious lunch. ($12 if you are member!). Mark your calendar for Friday January 8, 2010(12:00-1:30 p.m.) Localtion and pricing at end of post! (Read on…)
Fundraising must be tied to marketing. You need to generate awareness and excitement in order to generate revenue. Guest blogger Sheila E. Lewis shares six tips for marketing success. Marketing is often a management challenge for non-profit organizations. After all, non-profits exist to provide services to targeted communities, not to sell revenue-generating products. Additionally, most small