Category Archives: Classics

Four things to consider when approaching corporate or philanthropic decision makers.

One way to help sustain your organization is to build and nurture relationships with decision makers who can provide finances and resources. Be intentional as you expand the number of decision makers who know your organization. It takes time for an executive within a corporation – or a board within a foundation – to decide

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The pros and cons of engaging political leaders

Fundraising is a community endeavor, and our communities include the politicians who are elected to represent us at all levels. Current, former and prospective elected leaders are often involved in fundraising, providing great value. At the same time there are challenges related to engaging politicians as fundraising volunteers. With this column we discuss the pros

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What is capacity and infrastructure?

Knowing your mission, vision and proposed impact is critical to your success as an organization. Equally important is the process of building your fundraising capacity and infrastructure. But what exactly are these things? Here are three things you need to know. These refer to tangible and intangibles such as people, skills, relationships, technology, processes, and

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Mary McLeod Bethune – World Class Fundraiser — Don’t forget to pass the hat

Listen in on an engaging conversation about Dr. Bethune and how what she did still resonates today. Anthony Ray of HBCU Nation interviews Melvin Shaw. In the early 1950’s I had the honor to hear Dr. Mary McLeod Bethune speak in a packed, hot and humid Clayborn Temple in downtown Memphis. She was a powerful

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More than a plan: Three things you need to implement your fundraising plan

Will a fundraising plan solve your fundraising challenges? Will your organizational culture change? Will your board suddenly become more involved? What about funding: will the money and resources you need miraculously appear? Creating fundraising plans for our clients is one of our core services. We invest time learning each organization, its culture, assets, position in the

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