The Fooling Yourself Theory can get in the way of successful fundraising. If last year’s fundraising strategy did not yield the required results, thinking it will work this year may be an example of the “theory” in action. If board members did not solicit those they agreed to solicit last year, you may want a different strategy – or different volunteers – this year.
The giving season is upon us. For many nonprofits, hospitals, schools, and colleges the next three months are all about fundraising… Some of us have the ability to be most generous. For most, giving is more constrained, focused on a few organizations we believe in. Here’s something to think about: extend your gift by giving more than money. Consider these five ideas.
One size does not fit all. Each year-end ask should be appropriate to the donor. Take the time to figure out the right approach, and hone your message.
Competition for the philanthropic dollar is fierce… For some organizations 40% of their annual budget comes from their yearend campaign. While it may be wonderful to know you can raise 40% during a short period of time, it is perilous if you don’t meet your goal. Reduce your risk with well-organized, year-long fundraising. Think about doing things differently in the coming year. Get ahead of the crowd!
