Do major gifts to nonprofits fall from the sky, or are they more typically the result of deep commitment, relationships, and the ability to use the tools and data available to nonprofits? Learn more about the importance of donor research and truly understanding your donors’ values and motivations.
“When you are donor-centric, you don’t think in terms of ‘they should give us X; they are really rich’… one of the biggest factors that impede groups from attracting such gifts is their lack of interest or ability to see donors as partners versus a source of funds.”
Transformational donors look closely at your institution’s leadership. “The first things to be satisfied before someone will consider a major investment in your group is a belief in the management of your organization. They want to know such a gift will make a lasting impact, and that means it will be well managed.”
