I did not ask anyone to do anything I would not do and I tried to keep the momentum going. I tried to create an environment where all my coworkers felt they had a vested interest in the success of the campaign.
We cherish our readers, though most are unknown to us. As writers you don’t always “meet” your audience. But, we did recently met a reader who embraced us sharing “I read your column all the time.” We were conducting a workshop for the ArtsMemphis community engagement fellows when Judy Davis came up to us and shared that she raised $45,000 using suggestions from our column. That caught our attention and we had to learn more!
