Category Archives: FUNdraising Good Times

Five ways to attract media attention

Will 2015 be another year of doing the same thing and expecting different results, or will this truly be a new year? Here’s a suggestion for nonprofits who want to focus on different results: create a short-term assessment task force to review your planning processes and the people and resources available to implement your plans.

Social Change and Nonprofits – More than fundraising

Social change requires participation by all, same as it did in the past. It’s about churches, sororities and fraternities, civic and professional organizations. It’s about people of all faiths, colors and backgrounds… This is not a time for “us vs. them” In the words of the president of the United States, “It’s about closing the gap between our professed ideals and how they are applied in day-to-day situations.”

Year End Reflections – Part Two

As we prepare to celebrate 10 years of writing this column we look back at its evolution and the diversity of topics we have addressed. We share them with you here to encourage you to look for past columns on our blog www.FUNdraisingGoodTimes.com. As you prepare for 2015 there may be columns you missed with content that can help you.

Giving Tuesday

At the end of the day Giving Tuesday is about philanthropy – a time for each of us to reflect on our abundance and share our resources with others. We can give on this one day, or we can take time to build giving into our everyday lives. We can reflect on how giving changes our relationship to ourselves and the world. We can diminish feelings of alienation and restore our feelings of connection… We are changed as we give. Often for the better.

The Wise Donor – Moving Beyond Emotion

Keep your giving joyous! Know who and what you want to support, and make your decisions accordingly. You are under no obligation to give to any organization, even if you gave before…These are voluntary decisions. Take a moment to evaluate emotional appeals – especially online requests – to see if the actual work of the organization is in line with your priorities. Multiple small impulsive gifts add up over time: you may find you’re “over budget” or that your giving is not in-line with what’s important to you

Yearend Giving: It’s Not Too Late

Don’t be self conscious, there is no such thing as “making” people give. Ask for a specific amount for a specific purpose, be quiet and wait for their response. Asking in person is always important, but social media and email is another way to engage potential donors, especially if you are part of an active network.