Author Archives: saadshaw

Cause Marketing: Grocery Shopping for Good

Think about who you serve and the businesses in your community – there’s sure to be a cause marketing program wanting to emerge for the good of all. The Women’s Foundation for Greater Memphis thanks its supporters through a unique partnership with Kroger stores. Gift cards yield 5% of sales for the foundation and increase funds for programs benefiting women and girls. They also increase loyalty amongst Kroger shoppers.