Tag Archives: nonprofit fundraising

#GivingTuesday

Have you heard of Giving Tuesday? Thanksgiving is all about giving thanks for the blessings in our lives. Black Friday and Cyber Monday kick off the holiday shopping season. Then there’s Giving Tuesday which, as you may guess, is all about giving – this time to nonprofits. Founded in 2012, Giving Tuesday will be celebrated

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Many small donors or a few large donors?

As the year comes to a close many nonprofits are looking at their fundraising goals and asking an important question: should we focus on securing a large number of small gifts, or a few large ones? We believe the answer is “both.” Here are three things to consider. Securing many small gifts often takes as

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The importance of processing nonprofit gifts within 72 hours

The First 48” is a TV crime show that stresses the importance of the first 48 hours to the overall criminal investigation. Create guidelines for “The First 72” to keep fundraising on track. Letting gifts “pile up” and processing them once every week or two may appear efficient, but this process may require investigation!