The UNCF telethon made black history, American history and fundraising history. The telethon actually began years earlier in Dallas, Texas. The first telethon was a live performance at the Fairmont Hotel with STAX recording artists Rufus Thomas and Johnny Taylor backed by the Dallas symphony.
Think about who you serve and the businesses in your community – there’s sure to be a cause marketing program wanting to emerge for the good of all. The Women’s Foundation for Greater Memphis thanks its supporters through a unique partnership with Kroger stores. Gift cards yield 5% of sales for the foundation and increase funds for programs benefiting women and girls. They also increase loyalty amongst Kroger shoppers.
A few words on how the Lou Rawls UNCF Telethon came to life! If you watched it, if you pledged, here is some behind-the-scenes information on how it came together.
Individuals, families, foundations, public agencies, and businesses and corporations all play key roles in the work of non-profit organizations across our country. One way that businesses support non-profits is through what is called “cause-marketing campaigns” that highlight selected organizations through the promotion of the business’ products and services. A successful cause marketing campaign benefits the
Too often organizations are focused on how quickly they can begin fundraising. “We need the money now!” is a common cry. Our response is simply it’s not how quickly you begin raising money, it’s how quickly you reach your fundraising goal. If you start your fund-raising without finding out how local stakeholders and potential donors
This week America mourns the passing of Ed McMahon an entertainment giant, household name, and trusted American icon. He is remembered by the general public for his 30 years as Johnny Carson’s side-kick on The Tonight Show, his 12 years as the host of Star Search and his 16 years co-hosting TV’s Bloopers and Practical
Cause marketing is one way for businesses and non-profit organizations to partner with each other to create value, generate revenue and increase visibility. Here’s a real life example. In November we leased a Subaru Legacy. We love it! Great car. Great lease price. Meets all our needs and those of our new dog. In our
The May 2009 issue of More magazine features Ten Women Who Give Back. If you didn’t have a chance to read it you can view the slideshow online. So many women are busy giving not only of their time but of their money. These are women who are involved with cause marketing programs, raising funds
