Tag Archives: cause marketing

UNCF telethon: a black history game changer

The UNCF telethon made black history, American history and fundraising history. The telethon actually began years earlier in Dallas, Texas. The first telethon was a live performance at the Fairmont Hotel with STAX recording artists Rufus Thomas and Johnny Taylor backed by the Dallas symphony.

Cause Marketing: Grocery Shopping for Good

Think about who you serve and the businesses in your community – there’s sure to be a cause marketing program wanting to emerge for the good of all. The Women’s Foundation for Greater Memphis thanks its supporters through a unique partnership with Kroger stores. Gift cards yield 5% of sales for the foundation and increase funds for programs benefiting women and girls. They also increase loyalty amongst Kroger shoppers.

We Care, We Share – Cause Marketing Campaigns

Individuals, families, foundations, public agencies, and businesses and corporations all play key roles in the work of non-profit organizations across our country. One way that businesses support non-profits is through what is called “cause-marketing campaigns” that highlight selected organizations through the promotion of the business’ products and services. A successful cause marketing campaign benefits the

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What You Can Learn From a Fundraising Feasibility Study

Too often organizations are focused on how quickly they can begin fundraising. “We need the money now!” is a common cry. Our response is simply it’s not how quickly you begin raising money, it’s how quickly you reach your fundraising goal. If you start your fund-raising without finding out how local stakeholders and potential donors

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